President Barack Obama formally launched his re-election campaign Monday, urging supporters to mobilize again to protect and conserve the change he's brought over the past two years. The official start of his second White House bid, in the midst of three wars, a budget fight with Congress, and sluggish economic recovery, comes 20 months before the November 2012 election. However, supporters have noted that they never expected change to be easy or quick. They firmly believe President Obama will come through in the end. Republicans were quick to criticize the news. Former Minnesota Gov. Tim Pawlenty released his own web video in which he says: “How can America win the future, when we're losing the present? In order for America to take a new direction, it's going to take a new president.” Much like the last election, President Obama is taking full advantage of New Media. President Obama himself acknowledged it best, “politics does not begin with expensive TV ads.” President Obama has been directing supporters to a brand new website featuring his new logo, 2012 with the rising sun in the background. The video on the website is a portion of testimonials from a demographically diverse group of backers who intend to stay involved in this campaign ensuring his victory.
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